Delivered on January 27, 2025
Market Analyzer® Traffic <Location Information Award 2024 Grand Prize>
Agoop Co., Ltd. / Giken Shoji International Co., Ltd.
LBMA Japan recognizes noteworthy efforts by member companies
that utilize location information data with the "Location Information Award."
From the submitted cases, 5 cases were selected for the Excellence Award, and as a result of member voting,
2 cases received the most votes (tie) and were selected for the ``Best Award.''
This time, we will deliver the award-winning comments of Agoop / Giken Shoji International,
which won the "Market Analyzer® Traffic" award.
By combining the strengths of the two companies, we will be able to perform advanced analysis and utilize data
in more diverse fields. They talked about the details of the service and the future outlook for the business.
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Market Analyzer® Traffic created by collaboration between two companies What are the two characteristics?
GIS has been used in Japan for about 30 years. As a powerful tool that combines map data and various data analyses, It is used for marketing in various industries including retail and food and beverage industries. Particularly in store development, it plays a role in supporting strategic decision-making by visualizing the surrounding environment and market conditions of potential store locations.
Giken Shoji International has many years of experience in this field. To date, we have provided GIS to over 2000 companies. Last year, we released a new product, Market Analyzer® Traffic, which follows our main product, Market Analyzer®. This is a new product that integrates Agoop's people movement data in addition to GIS functions.
At Agoop, we received many requests from our customers to see their data in a more visualized manner, and we were working on developing our own proprietary tools. In doing so, we have integrated Giken Shoji's Market Analyzer®, which is highly recognized within the industry and has a proven track record. We decided that this collaboration would enable us to provide a faster, more convenient service.
There are two major features of "Market Analyzer® Traffic". One is that the data on the flow of people is contained on a road-by-road basis. Another feature is that the entire country of Japan is divided into squares (mesh) of 125 meters square, and each section is loaded with people flow data. This collaboration allows for more sophisticated and actionable market analysis.
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Market Analyzer® Traffic aims for further evolution from “viewing” data to “connecting to action”
Data on the flow of people on a road basis is extremely useful, especially when it comes to location strategies for stores and facilities. When a user selects a specific store location, by clicking on the target road in Market Analyzer® Traffic, Attributes such as time zone, means of transportation, age, gender, etc. can be instantly grasped. As a result, it is not just an ambiguous strategy such as "Are there many or few people in this area?" This makes it possible to formulate detailed strategies such as, ``How should we adjust our advertising and store strategies based on the expected traffic volume at this time of day?''
Regarding the fact that the whole of Japan is divided into data in 125m mesh units, This is especially useful for companies with multiple chain stores. By collectively collecting data on the flow of people nationwide, you can quickly understand the situation around each store. In the past, while it was possible to aggregate data around individual stores, it was difficult to simultaneously analyze data from thousands of stores. However, Market Analyzer® Traffic allows such aggregation on a nationwide scale, making it easier for company headquarters to centrally formulate strategies.
This data can also be combined with AI and machine learning and used as training data when creating sales forecasting models. It is possible to quickly collect data over a wide range that is useful for sales forecasting and optimizing store strategies. It is especially convenient for companies to use data.
In addition, Market Analyzer® Traffic can meet the needs of a wide range of industries, including municipalities, tourism, and construction consultants. Traffic data can be instantly visualized for road planning, such as traffic congestion countermeasures and urban development. It is expected that the use of the service will expand in the future.
In 2025, the key goals in the evolution of Market Analyzer® Traffic are: In order to further promote the use of the people movement data and traffic data that have been accumulated, we will deploy new support functions that incorporate generative AI and machine learning. This provides a system that allows users to not only "view" data, but also "take action" more smoothly.
In 2025, Agoop will make location information and people movement data available to a wider range of people. Through this collaboration and co-creation, we hope to develop an interface and platform that is easy and intuitive to use. At Giken Shoji International, I believe that through this collaboration, we were able to unify GPS data, GIS, and GIS, which was a major evolution. In the future, he would like to work on ways to provide services that will make it easier for customers to decide ``what to do next'', such as by utilizing generative AI.
New possibilities created by co-creation. What products will be released this year?
Related keywords:
#GIS #GPS #People flow data #AI